All about Generic Levitra - Vardenafil.

The maker of the lesser known erectile dysfunction medication Levitra has unveiled a rise in profits for 2nd quarter earnings this year. The German pharma giant Bayer AG announced an 11% increase the 2nd quarter profit due to the growing sales of its vast array of drugs but noted that Levitra’s strong sales played a part in boosting revenue. The sales of Levitra this year have increased the profits of the Bayer Healthcare division and in fact the figures showed a 16% growth in the sales of Levitra rising up to 73 million Euros.

Of the three impotence drugs Viagra, Cialis and Levitra it is Levitra that is the least known about. It came on to the market when Viagra was already and a household name and Cialis had had a good headstart. Like the other 2 it works as a PDE-5 inhibitor and is the preferred erectile dysfunction medication of some men. Its key ingredient is vardenafil and works just like tadalafil and sildenafil (that are found in Cialis and Viagra respectively) by expanding the penile artery that is so important for good sexual function and a hard erection.

Levitra has had some noticeable successes with its marketing, stealing market share from both Viagra and Cialis and being the least known of the three has had to fight the hardest for each percentage point. It is famous for having used Jerry Halll, the one time husband of rocker Mick Jagger as an ambassador and a front for the drug which won it much publicity.

The sales program actually promised men that they would be allowed to claim money back if the erectile dysfunction medicine failed to produce satisfactory erections. The Ethics Committee of the Australian drugs industry said that this new promotion was breaching their code of conduct and that money back promises were not the sort of thing that prescription medicine manufacturers should be promoting.

Luckily for Bayer Healthcare they were let off a fine that could have been as much as 200,000 Austrlian Dollars but the company was nevertheless ordered to stop the advertising of the guarantee, to write a letter to all GP’s and also to publish corrective advertisements in magazines and other places where the money back promotion was shown. Not everyone was happy with this outcome and The Australian Consumers Association were of the opinion that Bayer must be fined and they said that the Ethics Committee was innefective and too slow to stop the big drug companies. The money back promotion was designed to end at the end of next month anyway and had been going on for many months already.

Levitra is a very effective erectile dysfunction drug that ranks alongside both Viagra and Cialis. It has less sales than its rivals and its manufacturers are determined to boost the sales of the drug and steal market share from Viagra and Cialis. Bayer Healthcare have taken on Jerry Hall one time wife of legendary rocker Mick Jagger as a spokeswoman for the drug and she is actively involved in the promotion of it.

Bayer the makers of the erectile dysfunction medication Levitra are determined to win market share from their big rivals Viagra and Cialis and in a new marketing campaign they are promising to give cost of the drug back to any men who use the Levitra and fail to have a satisfactory erection as a result. Some medical professionals however feel that Bayer have overstepped the mark for the ethical marketing of prescription drugs and that the money back guarantee gives men very high and possibly misleading expectations about erectile dysfunction drugs.

In Australia where the manoy back guarantee is being conducted Bayer HealthCare is encouraging doctors to give out a ‘Levitra guarantee’ with the prescription for Levitra, saying that Bayer will refund the 70 Australian dollars for the 4 pack if the drug doesn’t work. The guarantee makes it clear that the word of the patient will be enough for them to get their money back and they won’t need to provide proof! It is unlikely that men will apply for their money back as they will have to go through the humiliating experience of admitting impotence for only a 70 Australian dollar refund. In Scandanavia Bayer ran a similar guarantee and around 2% of men applied for a refund. However independent tests show that about 80% of men who use Levitra get good results with the drug.

The intensive marketing campaign is being promoted in the press and the adverts (which very clearly don’t break the rules on the adverts for prescription drugs by mentioning the word Levitra) simply encourages men with erectile dysfunction problems to men to go to a web site where they can get a performance pack that will be sent to their doctor who in turn will issue a prescription.

Bayer HealthCare are treading very carefully these days after they were fined 100,000 Australian dollars in 2005 for overstepping the rules on the promotion of prescription medicines, however this new campaign has so far not attracted the attention of the medical authorities and is primarily an ED awareness campaign and is designed to break down the barrier between patients and doctor with regard to erectile dysfunction.

This marketing deal is running all through summer until September is probably the best attempt yet from Bayer to increase its market share and really get an edge on Viagra and Cialis.